TheMusicBox Store
About the Case Study
Project Details
As The MusicBox Store grew, it struggled with low-quality leads and weak top-of-funnel conversion. The existing pop-up was a generic 10 percent off discount box that felt boring. This resulted in low sign-up rates and limited ability to personalize the customer journey. Seasonal engagement was also inconsistent because campaigns were created reactively instead of being planned around major gifting moments. The goal was to build a high-intent lifecycle system that captured richer customer signals, automated personalized flows, and supported a structured campaign plan that improved acquisition and conversion.
“JR helped us build a marketing system that finally made email a real revenue driver. His work continues to pay off every single day.”
Jerry Y
CEO, TheMusicBoxStore
Things I Did
Built a survey-style, high-converting pop-up
I replaced the generic discount box with a quiz-style form that asked visitors about their occasion, recipient, and preference. This created a more engaging experience, increased sign-ups, and provided much richer data for segmentation and personalization.
Implemented modular automated flows
I developed the essential lifecycle flows, including welcome, browse abandonment, cart and checkout abandonment, post-purchase, and win-back. Each flow was built using a modular template structure so creative blocks could be reused and easily tailored to different customer segments.
Planned a full annual campaign calendar
I mapped out all major gifting and retail moments such as Valentine’s Day, Mother’s Day, weddings, anniversaries, Black Friday, and Christmas. This ensured the brand had a predictable and consistent campaign rhythm instead of relying on ad-hoc sends.
