JRYang
JRYang
JRYang
Hello!
I’m JR Yang, a lifecycle marketer.
I’m JR Yang, a lifecycle marketer.
I’m JR Yang, a lifecycle marketer.
I help businesses turn email, push, and SMS into growth engines that drive revenue, retention, and loyalty.
Whether you need strategy, setup, or optimization, I bring the expertise to ensure your marketing systems are not just profitable, but delightful for your customers.
I help businesses turn email, push, and SMS into growth engines that drive revenue, retention, and loyalty.
Whether you need strategy, setup, or optimization, I bring the expertise to ensure your marketing systems are not just profitable, but delightful for your customers.
I help businesses turn email, push, and SMS into growth engines that drive revenue, retention, and loyalty.
Whether you need strategy, setup, or optimization, I bring the expertise to ensure your marketing systems are not just profitable, but delightful for your customers.


My Services
Lifecycle Strategy & Planning
Data-backed strategies to attract, convert, and retain customers across every stage of the journey.
Lifecycle Strategy & Planning
Data-backed strategies to attract, convert, and retain customers across every stage of the journey.
Lifecycle Strategy & Planning
Data-backed strategies to attract, convert, and retain customers across every stage of the journey.
Audit & Optimization
Uncover hidden growth with detailed audits that improve performance, deliverability, segmentation, and flow structure.
Audit & Optimization
Uncover hidden growth with detailed audits that improve performance, deliverability, segmentation, and flow structure.
Audit & Optimization
Uncover hidden growth with detailed audits that improve performance, deliverability, segmentation, and flow structure.
Design & Copywriting
Engaging, on-brand visuals that convert. I’ll create responsive designs with copy that feels human and gets results.
Design & Copywriting
Engaging, on-brand visuals that convert. I’ll create responsive designs with copy that feels human and gets results.
Design & Copywriting
Engaging, on-brand visuals that convert. I’ll create responsive designs with copy that feels human and gets results.
Campaign Management
From setup to optimization, I manage everything from welcome flows to abandoned cart, lead nurture, promos, and more.
Campaign Management
From setup to optimization, I manage everything from welcome flows to abandoned cart, lead nurture, promos, and more.
Campaign Management
From setup to optimization, I manage everything from welcome flows to abandoned cart, lead nurture, promos, and more.
Process
My step-by-step process
01.
Analyze
I audit your current setup and gather insights on your product. I’ll craft a 60-day success roadmap so we’re aligned on goals from the start.
02.
Create
I then work on execution such as building converting forms and automated flows end-to-end. This includes writing, design, and full campaign setup.
03.
Elevate
I start scaling campaigns, experimenting regularly and come up with new ideas to improve results, making sure to track performance along the way.
01.
Analyze
I audit your current setup and gather insights on your product. I’ll craft a 60-day success roadmap so we’re aligned on goals from the start.
02.
Create
I then work on execution such as building converting forms and automated flows end-to-end. This includes writing, design, and full campaign setup.
03.
Elevate
I start scaling campaigns, experimenting regularly and come up with new ideas to improve results, making sure to track performance along the way.
01.
Analyze
I audit your current setup and gather insights on your product. I’ll craft a 60-day success roadmap so we’re aligned on goals from the start.
02.
Create
I then work on execution such as building converting forms and automated flows end-to-end. This includes writing, design, and full campaign setup.
03.
Elevate
I start scaling campaigns, experimenting regularly and come up with new ideas to improve results, making sure to track performance along the way.
Clients & Testimonials
“JR brings a rare mix of strategic thinking and hands-on execution. At Twitch, he helped us roll out regional lifecycle campaigns that not only hit our KPIs but also improved user retention and monetization across multiple markets. He knows how to make marketing personal — and effective.”
Raymond Segismundo
Growth Marketing Director, Twitch
"We’re a small SaaS team with no marketing support, and JR became our go-to growth partner. He mapped out our lifecycle, rewrote our onboarding emails, and set up campaigns that now bring in consistent trial conversions. Clear, efficient, and results-driven!"
Gan HZ
CMO, Stealth Startup
"I was drowning in abandoned carts and messy email flows. JR came in, audited everything, and within two weeks had built a clean, automated system that actually converted. My email revenue is up 30% and I finally feel like I have control over my customer journey."
Candlene Lee
Founder, BurntPeaches
“JR brings a rare mix of strategic thinking and hands-on execution. At Twitch, he helped us roll out regional lifecycle campaigns that not only hit our KPIs but also improved user retention and monetization across multiple markets. He knows how to make marketing personal — and effective.”
Raymond Segismundo
Growth Marketing Director, Twitch
"We’re a small SaaS team with no marketing support, and JR became our go-to growth partner. He mapped out our lifecycle, rewrote our onboarding emails, and set up campaigns that now bring in consistent trial conversions. Clear, efficient, and results-driven!"
Gan HZ
CMO, Stealth Startup
"I was drowning in abandoned carts and messy email flows. JR came in, audited everything, and within two weeks had built a clean, automated system that actually converted. My email revenue is up 30% and I finally feel like I have control over my customer journey."
Candlene Lee
Founder, BurntPeaches
“JR brings a rare mix of strategic thinking and hands-on execution. At Twitch, he helped us roll out regional lifecycle campaigns that not only hit our KPIs but also improved user retention and monetization across multiple markets. He knows how to make marketing personal — and effective.”
Raymond Segismundo
Growth Marketing Director, Twitch
"We’re a small SaaS team with no marketing support, and JR became our go-to growth partner. He mapped out our lifecycle, rewrote our onboarding emails, and set up campaigns that now bring in consistent trial conversions. Clear, efficient, and results-driven!"
Gan HZ
CMO, Stealth Startup
"I was drowning in abandoned carts and messy email flows. JR came in, audited everything, and within two weeks had built a clean, automated system that actually converted. My email revenue is up 30% and I finally feel like I have control over my customer journey."
Candlene Lee
Founder, BurntPeaches
Contact




